Market shares report for the same year’s duration and the largest competitors I will study 10 products for a company operating in the Saudi market through: Report sales of products for the years 2013-2014-2015 (Jurevicius, 2013)Īccording to Hanna (2017) this practice will be implemented as follows: (Harvard Business Review Staff, 2011)īCG matrix (or growth-share matrix) is a corporate planning tool, which is used to portray firm’s brand portfolio or SBUs on a quadrant along relative market share axis (horizontal axis) and speed of market growth (vertical axis) axis. Harvard Business Review recently named it one of the frameworks that changed the world. Henderson for the Boston Consulting Group in 1970 (Reeves, Moose, and Venema, 2014)
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